Blip: New billboard transforms for Porsche drivers

Just in case Porsche drivers have forgotten how fortunate they are, a new billboard at Melbourne's Tullamarine airport now reminds them of their specialness via a customised message whenever they drive past.You'd think cruising around in one of Germany's finest automobiles would be reward enough in itself, but in a world first oncoming Porsches now trigger a change in the digital billboard advertising the Porsche 911 Turbo.While less fortunate motorists face a standard advertisement showing off