Black Hat SEO: What is it, how does it work and how to solve it

Imagine this scenario as a business with a significant online presence. Your rankings on your target keywords have dropped significantly. You haven’t made any major changes to the content or linking strategy of your website. What’s more, your competitors haven’t changed much on their websites as well.You managed to discount all of the potential reasons for your downfall: Google algorithm updates, cyclical/seasonal drops, technical issues and so on. Only one remains, negative an