Are big tech’s efforts to show it cares about data ethics another diversion? | John Naughton

Google’s establishment of an advisory council comes across as little more than window-dressingYou may not have noticed it, but there’s a feeding frenzy under way in the tech world. Traditionally, such frenzies are driven by greed. This one, interestingly, is driven by fear, though you’d never guess that from its cover story, which is that it’s all about “ethics”, specifically the ethics of using (and, more commonly, abusing) personal data. Suddenly, wherever y