Apple hopes small is big again as iPhone SE debuts

By Julia Love and Noel Randewich CUPERTINO, Calif. (Reuters) - Apple Inc on Monday launched its least expensive iPhone, the $399 iPhone SE, filling a hole in its product lineup with a small-screen model that targets new customers in emerging markets and fans of smaller phones as the company tries to reverse falling phone sales. The low-key launch, held at the technology company's Cupertino, California campus rather than its traditional splash at a much larger venue in San Francisco, did not wow