Analysis: Why Google becoming Alphabet is a really big deal

There's much more to Google's new parent company, Alphabet, than the name.However confusing the umbrella firm was when first announced (why change what has worked so well for so long?), if you look at it the ins and outs of Google's reorganization, Alphabet makes as much sense as ABC.As Alphabet, which Google Co-founder Larry Page described as "mostly a collection of companies," the new-look Google can focus on what it wants to do best (search, ads, apps, YouTube and Android, specifica