23-04-2015 12:27 via uk.news.yahoo.com

Analysis - Online store merger prods luxury goods makers towards Internet

By Astrid Wendlandt and Pascale Denis PARIS (Reuters) - The merger of the world's two biggest online fashion stores, Net-a-Porter (NAP) and Yoox, sends a warning to luxury brands to embrace the Internet with more vim after years of resistance. "It looks like they are scared to try things out." Sharma said many brands' websites mimicked the appearance of Net-a-Porter's black-and-white portal.
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