Adapt to thrive: how to stay ahead of startups

Established companies need to adapt their business models in response to evolving tech and other threats. Here’s how to embrace the kind of reinvention that secures longevity and a reputation for being cutting-edgeOf all the overused buzzwords championed by modern business, “disruption” is arguably the most ominous. The word has long had negative connotations – better suited to describing train delays, unruly schoolchildren or full-on social disorder. But its co-option by