5 tips to help BlackBerry make its phones 'cool' again

What is cool? How do we become cool? Why is what was cool a minute ago now uncool and when will it be cool again? How do we make it cool again? Should we sponsor Coachella? Is the iPhone still cool? Shall we make one of those? Are there any chocolate biscuits left? This is just a selection of questions probably raised during BlackBerry's latest top level phone planning meeting, where execs probably got together to decide what the next BlackBerry phone should be like. So far, there's just one cri