UK election: Labour targets the Snapchat youth vote

The digital dashboard: how parties’ spending adds up across social media
The digital election campaign is under way. Different audiences have been thoroughly A/B tested, and the parties have settled on some of their core messaging with the Conservatives, Labour and Liberal Democrats all having spent in excess of £100,000 on Facebook and Instagram campaigns to date.However, Facebook is not the only place that the parties are spending their money. Another online battleground we’r