LadBaby: ‘The trolling and abuse has been scary – no prepares you for it’

All Mark and Roxanne Hoyle ever wanted to do was have fun and raise some money for charity. Since first going viral in 2017 with a clip of Mark using a £4 toolbox as his son’s lunchbox, the husband-and-wife duo behind the social media sensation LadBaby have dressed up in giant sausage roll costumes, made savoury pastry-themed festive songs, and shared hundreds of amusing, prank-filled funny videos online. In other words, it was all meant to be rather light hearted. “We did