Undergraduates survey cultural tourists' attitudes and visual advertising in Malta

(Pensoft Publishers) To assess the general attitudes of tourists towards visual advertisements at public places, a team of undergraduate students from Hungary, led by Dr János Tóth, traveled to the Maltese city of Msida. Having their project funded under the New Széchényi Plan TÁMOP, they collaborated with the University of Malta to survey the cultural tourists' attitudes towards advertising in Msida. Their grant proposal is published in the open-access Researc