To pick a great gift, it's better to give AND receive

(University of Wisconsin-Madison) If it's the thought that makes a gift count, here's a thought that can make your gift count extra: Get a little something for yourself. Research published this month in the journal Personality and Social Psychology Bulletin by Evan Polman, marketing professor at the University of Wisconsin-Madison, and Sam Maglio, marketing professor at the University of Toronto Scarborough, shows that gift recipients are happier with a present when the giver got themselves the