Record Launch! Jack White's Label Plays Disc at 18 Miles High

Singer-songwriter Jack White has taken music to new heights — literally. White's Third Man Records launched a turntable beneath a balloon last month, becoming the first entity to play a record high up in Earth's atmosphere. "Our main goal from inception to completion of this project was to inject imagination and inspiration into the daily discourse of music and vinyl lovers," White, who is best known as the force behind the influential band The White Stripes, said in a statement.