Parents Targeted by TV Ads Putting 'Healthful' Spin on Kid's Drinks

By using this two-pronged approach to marketing to parents and kids, food-manufacturing companies may be trying to increase the chance that their products will be purchased, said study author Jennifer A. Edmond, an instructor at Dartmouth College's Geisel School of Medicine. "But then they are marketing to parents with a separate set of ads that promote nutrition and a healthy lifestyle," in what might be the hope of preventing the parents from feeling guilty about buying this product for the ch