Jeff Bezos' Blue Origin to Launch Reusable Rocket Again Saturday

Blue Origin is taking this whole "reusable rocket" thing pretty seriously. The private spaceflight company, which was established by Amazon.com founder Jeff Bezos, aims to launch its New Shepard rocket to suborbital space, and bring it back to Earth in a soft landing, for the third time Saturday (April 2). #LaunchLandRepeat @BlueOrigin," Bezos said Friday (April 1) via his Twitter account, @JeffBezos.