How to Give Better Gifts, According to Science

The researchers suggested that one reason for bad gifts is that the giver and the recipient focus on different things. The giver focuses on the moment of the exchange, wanting to surprise or impress the recipient, while the recipient focuses on the long-term usefulness or practically of the gift. "What we found was that the giver wants to 'wow' the recipient and give a gift that can be enjoyed immediately, in the moment, while the recipient is more interested in a gift that provides value over t