The 'science' of Valentine's Day, and why it makes no sense

Opinion on Valentine's Day is somewhat mixed. Some may call it a contemptible symbol of consumerism that commodifies human emotion for financial gain. Others embrace the opportunity to show their loved ones they care. Some people just use it as an excuse to awkwardly ask out their office crush. 
What you can't really do, though, is ignore it. Saccharine love ballads are pumped into food courts, heart shaped balloons festoon shop floors. You might want to pretend it doesn't exist, but it ca