Nils Leonard 'the woods are burning'

Nills is the CMO of Grey that wants to put Advertising back on the map as the profession of choice- a la Mad Men. Probably why his office entrance wall is adorned with a quote from Arthur Miller’s Death of a Salesman- “I'm not interested in stories about the past or any crap of that kind because the woods are burning, you understand? There's a big blaze going on all around.“ Leonard states “ I want people to know who we are as a creative business’ keen to step out