AI search could kill the web without new quality signals and revenue models

AI answers are killing content publishers, as they cause readers to stay on Google or on the chatbot of their choice, rather than navigating to dedicated websites. The end result could be catastrophic for the open web. Alex Chan, assistant professor at Harvard Business School, floats that prediction based on an economic model he describes in a paper titled "AI and the collapse of the www." A paper from Saharsh Agarwal, assistant professor at the Indian School of Business, and Ananya Sen, associa