Strong Smells Can Enhance Memory

New research suggests memories are stronger when the original experiences are accompanied by unpleasant odors. Investigators believe this discovery expands knowledge of what can drive Pavlovian responses. Moreover, the finding points to how negative experiences influence our ability to recall past events.
“These results demonstrate that bad smells are capable of producing memory enhancements in both adolescents and adults, pointing to new ways to study how we learn from and remember positi