A Psychologist's Guide to Donating More Effectively to Charities

Source: Science Daily - Top NewsThe decision to donate to a charity is often driven by emotion rather than by calculated assessments based on how to make the biggest impact. In a review article published in the journal Trends in Cognitive Sciences, researchers look at what they call "the psychology of (in)effective altruism" and how people can be encouraged to make charitable contributions that get more bang for the buck, increasing donors' influence.