Why Facebook and Twitter Are Practically Useless Compared to Email

Artists spent years cultivating their Facebook followings, only to discover they had to pay to reach their own fans.  And Twitter has always suffered from the same problem: tweets are only read a tiny percentage of the time, by a tiny percentage of followers.
But the worst part about these platforms is this: you don’t own your followers, because you don’t control the platform upon which they exist.  Which means the rules around how you can communicate with them can ch