'We could build something revolutionary': how tech set underground music free

YouTube, social media and even Bitcoin are allowing musicians to reject major labels and go it alone – but the industry is fighting back. Can artists use technology to stay truly independent?In the 20th century, the vast majority of music you heard and bought was controlled by a small number of companies: record labels, radio stations and other dominators of the media. Artists needed them to reach the public and the public’s choice was prescribed by what these gatekeepers believed co