Vinyl destination: who is actually buying records?

YouGov says middle-aged men – not bushy-eyed millenials – are fuelling the record renaissance. We hit the stores of Soho to test their dataLonely, middle-aged men love vinyl. Before you rush to litter the comments section with gnarly insults under the pseudonym NotAllLonelyMiddleAgedMen, this statement derives from actual data. According to YouGov, the much talked-about record resurgence is driven not by a boom in millennials who want to embrace the novelty of a physical item, but by