Universal Music CEO Says Spotify’s ‘Freemium’ Will Undergo Changes
Earlier this month, sources pointed Digital Music News to significant changes ahead in Spotify’s ad-supported, ‘freemium’ offering, specifically the introduction of a premium-only access tier for certain artists and releases. Now, on-the-record comments from Universal Music Group chief executive Lucian Grainge lend support to that information.
In an interview with Hits Magazine, Grainge noted that ad-supported, free access would not be eliminated on Spotify, but tha
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