13-04-2018 14:00 via theguardian.com

Telephone part two! Dusk Till Dawn, again! Why video sequels aren’t worth the wait

The second part of Zayn’s cinematic video series has arrived - but given our deteriorating attention spans, why do artists expect us to wait six months for something we’ve already forgotten?It is no secret pop stars love starring in their own music videos. And if your record company is stumping up the cash for you to be a movie star for a day, why not? Let the person who has never dramatically acted out a song while alone in the house cast the first stone. But now there’s a wor
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