Suspicious minds: why Elvis's posthumous popularity is plummeting

With a third of young adults having never heard an Elvis song and the value of his merchandise sinking, is the king of rock’n’roll destined to be remembered as nothing more than a goofy tribute act?Forty years since his death, Elvis Presley’s image remains one of the most iconic in music history. The same cannot be said for his songs, however: according to a snap YouGov poll of 2,034 British adults, a hefty 29% of 18- to 24-year-olds said they had never listened to an Elvis son