SoundCloud inks licensing deal with Universal Music

(Reuters) - Universal Music Group (UMG), a unit of French media conglomerate Vivendi SA and SoundCloud signed a deal on Wednesday that will allow the popular audio-streaming firm to continue playing music owned by the record label. As part of the deal, Universal Music will gain access to Berlin-based SoundCloud's promotional tools, analysis and data to help its recording artists and songwriters earn more revenue. Last year, SoundCloud was close to an agreement with Sony Music Entertainment, Warn