Snapchat’s Original Content Expansion Suddenly Disappears

Snapchat is nixing its once-promising original content expansion plans, with several employees eliminated in the process.  Deadline reports this morning that Snapchat is killing ‘Snap Channel,’ part of a broader rethink of its content strategy.Disappearing as part of the shift is Marcus Wiley, lured from Fox Comedy to become Head of Program Planning and Development at the fast-rising chat app.  Others in the original content team are also saying goodbye, or potentially get