Sigrid wins BBC Sound of 2018 poll

The influential survey of music industry insiders, who have previously backed the likes of Sam Smith and Ellie Goulding, get behind the Norwegian pop star as the artist most likely to be successful this year The BBC’s annual Sound Of poll has announced its winner for 2018: 21-year-old Norwegian pop star Sigrid.With her heartfelt, earnest voice and anthemic electro-pop production, the singer broke through with her debut single Don’t Kill My Vibe, released in Feburary 2017, and followe