Now that's what I call unstoppable! How a compilation CD survived the digital age

Now 95 is sweeping all before it in the Christmas sales rush. How has the no-frills anthology series managed to prosper in the era of streaming?Until the 95th edition of the long-running pop hits compilation Now That’s What I Call Music! came out last week, I’d forgotten that the series existed. Lurid album covers and explosive TV advertising aside, Now doesn’t make a spectacle of itself. It just gets on with the job, quietly releasing three albums a year of the biggest chart h