Musicalize: doing it for the fan and sticking it to the man

How did a grassroots gig night end up putting on shows with the US’s top hip-hop stars? Well, a little naivety helps…Next Friday, 50 Cent – boxing promoter, soft-drink tycoon and, incidentally, one of the biggest hip-hop artists of all time – comes to the 02 for his first UK show in nearly half a decade. On the surface, it’s nothing remarkable, but the gig isn’t being bankrolled by an events behemoth like Live Nation; it’s being put on by an indie promotions company created by two