Major Labels Are Paying for Placement on Top Spotify Playlists

Universal Music Group recently hired Jay Frank as SVP of Global Streaming Marketing. UMG also invested in DigMark, Frank’s digital marketing company. DigMark charges clients to promote their music on streaming service playlists.
Billboard reports that DigMark, the major labels, and other companies are also in the business of directly paying influencers for playlist placement.
Spotify has finally updated their official policy to ban pay for plays. But this might not make a differ