Levi's hopes to reverse denim decline with stretch, vintage

By Emma Thomasson ROME (Reuters) - Levi Strauss & Co, the company that invented blue jeans in 1873, is hoping to revive its business by launching a new women's range with more stretch to compete with yoga pants, tapping into vintage fashion and pushing more accessories. Privately owned by the descendents of the family of Levi Strauss, the firm is still the world's biggest denim brand ahead of VF Corp's Wrangler's and Lee labels. James Curleigh, president of the Levi's brand, said Levi's was