Lady Gaga’s Ex-Manager: ‘It Is Proven That Freemium Works’

Troy Carter is the head of Atom Factory and a top technology investor and music manager.  He currently counts John Legend and Meghan Trainor among his clients, with Lady Gaga and Eve among his former clients.  His current investment portfolio includes Uber, Dropbox, Lyft, Slack, and Spotify.
Emily Chang (Bloomberg Host): You were critical in getting the music industry to embrace Spotify.  How did you do that?Troy Carter: The difficult part is, the music industry has been through a