Labels release cut-rate music streaming service amid shift to flexible pricing

Two major record labels are rolling out a low-priced music streaming service in the United Kingdom, a rare foray by record companies directly into the field and another sign the industry is finally moving towards more flexible pricing. Now That's What I Call Music, a joint venture between Universal Music Group and Sony Music Entertainment that releases a popular series of compilation albums, is finalising a streaming app called NOW Music+ that will offer playlists of hit songs for 4.99 pounds ($