How to put on a mega-gig – the booking agent

As the season for giant outdoor gigs begins, we talk to the people who take the show from initial idea to 100,000 people holding their phones aloft – starting with booking agent Neil WarnockThe promoter takes the risk of putting on the show: we broker the deal between the promoter and the artist. One of my main rules is not to overprice the artist: then if the promoter loses money it’s their fault, not ours. Once the deal is done, you try and make sure everything runs smoothly. Continue read