28-04-2016 15:32 via theguardian.com

How Drake became the all-pervading master of hyper-reality rap

The Canadian artist’s success at spreading both his sound and self far and wide owes much to his desire to be everything to everybody – not to mention his ability to defuse the explosive content once at the core of hip-hopIf there is a single word that describes Drake, whose new album is released on Thursday night, it is diffuse. It is a catch-all that captures the way his tracks seep out of the radio like glistening vapour and conveys the slippery drift of his voice back and forth b
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