Appétit for destruction: why Katy Perry's viral challenge left a bad taste

Has the pop star finally killed off the label-orchestrated online fan challenge once and for all? Related: Livestreaming: how Katy Perry raised the bar for online self-publicity Remember back when everybody was doing Katy Perry’s Bon Appétit Challenge? No? Of course not, because it bombed. In May, Perry explained to fans how her new viral craze would work. You’d squirt some water in your face and try to look sort of unbothered while doing it. Perry then demonstrated in her own