Adele's singular contract shows why she is pop's greatest outlier

Sony’s reported £90m deal may not quite stack up to that sum, but the singer can call the shots because she is bankability personifiedAs the biggest-selling artist of 2015 and (so far) 2016, every report of Adele’s next move is doused in hyperbole. So here comes news of the singer’s “£90m record deal” with Sony that would be “the biggest ever handed to a British musician”. Sony, for now, is not commenting. Related: Adele signs £90m cont