‘Unethical’ junk food packaging manipulates children into craving sweets, report claims

Bite Back, a Jamie Oliver campaign group, found the 10 biggest producers reel in young shoppers with attention-grabbing colours and cartoonsFood companies are using bright colours and cartoon characters in an “unethical” effort to manipulate children into wanting the sweets and crisps they make, a report has claimed.Bite Back, a campaign group that is part of the chef Jamie Oliver’s empire, asked nutrition experts to analyse 262 sweet food products sold in the UK with packaging