Standardised cigarette packaging is on its way, will it reduce smoking?

A new systematic review of existing studies suggests it will reduce smoking, but long-term impacts of standardised cigarette packaging are still unknownStandardised packaging for cigarettes was first introduced in the UK in May last year. Tobacco companies were forced to stop producing branded packs, but were still allowed to sell off existing stock. From May 21st, that must stop too. Fancy, colourful, unique branding on cigarette packets will be completely replaced by uniform olive green boxes,