First US sugar tax sees soft drink sales fall by almost 10%, study shows

Tax on sugar-sweetened beverages in Berkeley, California has brought soft drink consumption down - and may have increased water salesThe first sugar tax to be introduced on soft drinks in the United States to fight obesity has cut sales by nearly 10% and apparently increased the numbers of people buying water instead, a study has shown.Berkeley, California, introduced a substantial tax on sugar-sweetened beverages on 1 March 2015. At the rate of 10% – or one penny per fluid ounce – i