21-09-2018 16:37 via uk.news.yahoo.com

Virtual or real? Fashion world split over digital supermodels

LONDON/NEW YORK (Reuters) - The three women gazing into the camera in an advert for French luxury label Balmain look like they could fit in at any high-end shoot, but Shudu, Margot and Zhi are "digital models" whose rise is dividing the fashion world.The computer-generated trio at the centre of Balmain's new campaign is the latest example of fashion brands embracing technology to lure digital-savvy younger clients.Best known of the three is Shudu, a black digital model created by visual artist C
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