WWE Backlash: Elias, Bobby Roode, & Company Found Time To Shine

WWE Backlash is the first co-branded minor PPV since the company split the roster between Raw and Smackdown in Summer 2016. WWE is marketing this shift, from single-branded to co-branded, as a benefit to their fans: "Hey guys! It's twice the star wattage on every PPV!"Make no mistake; this is not what WWE wanted. The company envisioned two independent brands to each garner high ratings, sell tickets, and increase WWE Network subscriptions. Co-branding is an admission that the original plan didn'