US Video Game Spending Just Had One Of Its Worst Julys Ever

After a few solid months, it looks like video game spending hit a slump in July. That's according to new data by Circana, with the analyst firm saying that total video game spending in the US fell 10% year-over-year in July to $4.5 billion. New physical software sales also hit an all-time July low of $85 million--since tracking began in 1995 by Circana--and hardware sales dropped to their lowest July level since 2020. According to Circana, higher hardware prices driven by the comp