Success Involves More Than Just Xbox One Sales To Microsoft's Phil Spencer

How soon we see the next proper generation of consoles is anyone's guess. Sony and Microsoft have modified their approach to console hardware to resemble something like the mobile phone market, first with the PS4 Pro last year and next month with the Xbox One X. You'd expect the impending launch of a new console to be a time for executives to pump up how everyone needs to get their hands on one. And indeed, Microsoft says that everyone stands to benefit from an Xbox One X, 4K TV owner or not. Bu