What do consumers think of cultivated meat?

Do consumers want cultivated meat? While often decried as a 'frankenfood', views of cultivated meat among consumers are more nuanced than this word suggests. Around half would be willing to try it, according to one survey, although expectations around affordability are high. The fact that it is not yet on the market is a mixed blessing for companies; for now, they must rely on messaging rather than products themselves to persuade consumers.