18-07-2017 19:29 via theguardian.com

Think pink! How rosé became the booze of choice for millennials

Sales of the pink wine are booming – thanks to its Instagram-friendly hues, some trendy rebrands and a hot summer. But it’s not just thirsty twentysomethings we’ve got to thank for its renaissanceFor some readers – I’m talking about the kind of reader who spent their youth sinking two-for-a-fiver off licence bottles of pink zinfandel before every night out – this article should perhaps come with a trigger warning. Because rosé wine, the oft-maligned dri
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