Functional drinks boom, but can brands prove they actually work?

What are functional drinks?
Functional drinks are beverages designed to provide benefits beyond hydration, such as supporting gut health, energy, recovery, relaxation, immunity or cognitive performance. Popular categories include protein drinks, electrolyte beverages, probiotic and prebiotic products, and drinks containing vitamins, minerals, adaptogens or nootropics.Why is the market growing?
Consumers increasingly view wellness as a daily priority and are looking for convenient products that s